I am a designer driven by the intersection of performance, craft, and commercial impact. With over two decades of experience, I build visual systems that drive market obsession and eight-figure revenue cycles, bridging the gap between high-level brand storytelling and technical execution. I am also an artist driven by meaning, value, and a passion for self-expression.
15+ Years Design Leadership: Global footwear, apparel, and accessories (Nike, Jordan, Adidas, Curry Brand).
End-to-End Product Creation: Expertise in footwear/garment construction, graphics, color, and technical manufacturing schematics.
Strategic Storytelling: Translating athlete insights into authentic narratives for senior leadership and external partners.
Creative Agility: Expert in Adobe CC and emerging AI spaces; navigating ambiguity to deliver high-performance results.
Core Disciplines: Advanced sketching, typography, print & pattern, brand identity, and color theory.
Education & Pedigree: B.A. in Graphic Design; Pensole Footwear Design Alum.